Vodafone Drivexone

Someone else believes in driving gamification:
http://www.androidiani.com/il-meglio-della-settimana-android/vodafone-drivexone-la-recensione-209962

Is this the best possible use of a car and an iPad?

Did someone talked about gamification of the driving experience?

Steam on your car dashboard

Following up my post on car driving gamification, I'm going to push it a little further.
Using data from GPS, the car will be able to rate our driving style:
did we drove on that uphill curvy road optimally?
By uploading driving data, it will be possible to compare them with other drivers that drove the same road and crown a real "king of the hill".

Are we going to see Steam on our infotainment systems?

Will we get Steam achievements while driving?

The gamification of the driving experience

Driving an hybrid car is a different experience from driving a traditional car.
Silence and smoothness are the prevailing sensations.

An hybrid car is a complex system that provides statistics while driving, like instant and average mileage, battery status, traction type (electric/gasoline/mixed).
All that information seems to foster the driver to improve himself.
Driving an hybrid car may turn into a satisfactory experience, even if by different standards from a traditional car.
Should the automotive industry bet on gamification of the driving experience, providing even more feedback to the driver?
The gamification is already in place in sites like spritmonitor: dashboard integration is the next logical step.
Will driving pleasure be measured by these new factors rather than old parameters like acceleration and horsepower?

Do they still matter when 80% of your driving is in slow moving traffic?