The gamification of the driving experience

Driving an hybrid car is a different experience from driving a traditional car.
Silence and smoothness are the prevailing sensations.

An hybrid car is a complex system that provides statistics while driving, like instant and average mileage, battery status, traction type (electric/gasoline/mixed).
All that information seems to foster the driver to improve himself.
Driving an hybrid car may turn into a satisfactory experience, even if by different standards from a traditional car.
Should the automotive industry bet on gamification of the driving experience, providing even more feedback to the driver?
The gamification is already in place in sites like spritmonitor: dashboard integration is the next logical step.
Will driving pleasure be measured by these new factors rather than old parameters like acceleration and horsepower?

Do they still matter when 80% of your driving is in slow moving traffic?